The Transport Guy: One photo perfectly sums up all the poor design choices Apple made this year

Steve Kovach December 10, 2015 at 06:20AM

Apple products have a reputation for stellar design and versatility.

That held true with most products the company released this year, but not with a handful of new accessories.

The Apple Pencil (the stylus for the iPad Pro), the iPad Pro's Smart Keyboard, the new Magic Mouse for Macs, and the new Smart Battery Case for the iPhone have all been slammed by critics in recent months. (Myself included.)

This photo from a parody Twitter account of Apple's design boss Jony Ive summed it up perfectly:

WHAT A TIME TO BE ALIVE! http://pic.twitter.com/ChZWsNbLiI

— not Jony Ive (@JonyIveParody) December 10, 2015

So far, the only response we've gotten from Apple about all the criticism came from the CEO Tim Cook this week. Mashable's Lance Ulanoff asked Cook what he thought about all the negative reviews the new Smart Battery Case has been getting, especially when it comes to its design. Cook said dismissed what critics called a "hump" on the back of the case and said the design choice made it easier to slip the accessory on the iPhone.

Join the conversation about this story »

NOW WATCH: Everything we know about the iPhone 7

One photo perfectly sums up all the poor design choices Apple made this year from Business Insider: Steve Kovach