Steve Kovach March 30, 2016 at 03:32PM
Few companies can get people to line up for a product that doesn't exist yet.
Apple is one of them. (There are plenty of examples of people lining up for the latest iPhone before Apple even unveils it.)
Tesla seems to be the only other.
Here's a photo of people lining up to reserve the Tesla Model 3 in Australia that was tweeted by Tesla CEO Elon Musk:
Model 3 order day starting in Australia http://pic.twitter.com/T6aUnG5BCv
— Elon Musk (@elonmusk) March 30, 2016
We won't even know what the Model 3 looks like until 11:30 p.m. Eastern Thursday during Tesla's big unveiling. But there is a lot of hype around this car. Tesla has already said it'll start at $35,000, which is significantly cheaper than the $100,000 or so you can expect to drop on the Model S sedan. And down payments start at just $1,000.
The bad news? You'll have to wait until next year for your Model 3 to ship.
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