Steve Kovach October 27, 2017 at 02:13PM
- Best Buy is selling the iPhone X for $100 more than other retailers.
- The company's reason for the price increase struck many people as nonsensical.
You already know the iPhone X isn't cheap. With a $999 starting price, it's the most expensive model Apple has ever made.
But if you decide to buy one from Best Buy, it's even more expensive.
Best Buy is charging $100 more than any other retailer for the iPhone X, customers discovered as preorders became available on Friday. The 64 GB model cost $1,099 at Best Buy, instead of the standard $999 price, and the 256 GB model is going for $1,249 (normally $1,149).
When asked why Best Buy was charging more, a company spokesperson gave a mind-numbing answer to Bloomberg:
“Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost.”
If you want to buy an iPhone X, we suggest having flexibility too. Choose from any of the numerous retailers that won't charge you $100 more for the phone.
Meanwhile, Best Buy is getting roasted by angry consumers on social media channels like Twitter:
Never buying from you again. Charging $100 premium due to demand is treating your customer like dirt.
— John Strikwerda (@JohnStrikwerda) October 27, 2017
No thanks @BestBuy I’m not paying $100 above the list price to buy an iPhone X from you!! This is blatant price gouging!! Shame on you!! 😡😡 https://t.co/4Ynq999cnS
— David Lindsley (@RetProf77) October 27, 2017
Some of the comments on BestBuy's Facebook page were pretty brutal too:
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Best Buy is charging $100 more for the iPhone X, and its explanation is infuriating customers (BBY) from Business Insider: Steve Kovach
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