Steve Kovach November 28, 2016 at 01:11PM
AT&T has officially unveiled its new streaming TV service launching November 30 called DirecTV Now.
There's a lot to unpack here, so let's make it as simple as possible.
DirecTV Now will let you stream live television from networks you typically find on cable and satellite over the internet to your smartphone, tablet, computer, or set-top box like an Apple TV. It's very similar to Dish's Sling TV service.
DirecTV Now plans start at $35 per month for 60 channels and go all the way up to $70 per month for 120 channels. You can also add HBO or Showtime for an extra $5 per month each. You can try any package for free for seven days.
AT&T is offering the 100-channel package, which is normally $60 per month, for $35 per month for a limited time.
DirecTV Now works on several devices, with more coming in 2017. At launch, it'll work on Amazon Fire TV and Fire TV Stick, Android, iPhone, iPad, Apple TV, Chromecast (iPhone only), some LeEco and Vizio TVs, and computers running Internet Explorer, Chrome, or Safari web browsers. Roku support is coming in 2017.
AT&T mobile customers will be able to stream as much video from DirecTV Now as they want without it counting against their data plan. AT&T will also give you a free Apple TV if you pay for three months of service for any of the packages in advance. You'll get a free Amazon Fire TV stick if you pre-pary for one month of service.
Check out more details in the press release below.
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Here's the press release:
The future of TV is NOW. On Nov. 30, AT&T begins offering 3 video streaming services – DIRECTV NOW, FreeVIEW and Fullscreen. It’s your favorite TV networks and made-for-digital video content delivered with more choice and flexibility than ever.
This is rules-free TV for anyone in the U.S. who wants to stream shows and movies anytime, anywhere. For the more than 20 million U.S. households who have dropped cable or are flirting with cutting the cord, we’re now delivering video over a technology platform that will have multiple product capabilities, the first of which we’re unveiling today.
“We’re extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices. This is TV your way,” said John Stankey, CEO, AT&T Entertainment Group.
“Our new customer-centric offers show that mobility and entertainment are better together,” added Stankey.
Sign up online for DIRECTV NOW or Fullscreen. Within minutes, you have the power to stream content over a U.S. internet connection on a variety of devices. No set-top-boxes, satellite dishes, annual contracts or credit checks required.
And, if you’re an AT&T Mobility customer, DIRECTV will pick up the tab for data to help you achieve all your binge-worthy goals. Data Free TV means you won’t use your AT&T mobile data for watching DIRECTV NOW or FreeVIEW in the App. Fullscreen will also cover your data for streaming in the Fullscreen App on the AT&T mobile network.2
DIRECTV NOW
Starting Nov. 30, stream your favorite live sports, on demand, premium channels, popular shows, and hit movies right to your tablet, smartphone or TV. It’s the experience you love, without the limits you don’t.
Experience any of our packages free for 7 days when you sign up at www.directvnow.com and download the app from the Apple App Store or Google Play. To celebrate our historic launch of DIRECTV NOW, we’re making streams come true by offering our “Go Big” package with more than 100 channels for just $35 per month. This is a limited time offer. Customers who sign up for this offer will continue to enjoy this special price for as long as you keep the package, subject only to future reasonable programming price increases applicable to all packages.
DIRECTV NOW programming packages are seeded from our existing satellite TV service, putting popular channels together for a great entertainment value:
- Live a Little – $35 / month (60+ channels)
- Just Right – $50 / month (80+ channels)
- Go Big – $60 / month (100+ channels)
- Gotta Have it – $70 / month (120+ channels)
Fans of HBO® and Cinemax® can add these channels for just $5 each per month in addition to your base programming package.
DIRECTV NOW will be available at launch through the following:
- Amazon Fire TV and Fire TV Stick
- Android mobile devices and tablets
- iPhone, iPad and Apple TV
- Chromecast (Android at launch; iOS in 2017)
- Google Cast-enabled LeEco ecotvs and VIZIO SmartCast Displays
- Internet Explorer, Chrome and Safari web browsers
In 2017, we plan to add more devices to our lineup including Roku® streaming players and Roku TV™ models3, Amazon Fire tablets, and Smart TVs from Samsung and other leading brands.
Customers can get an Apple TV included with 3 months pre-paid of any DIRECTV NOW package. Apple TV features high-performance hardware and an intuitive and fun user interface using voice and the Siri Remote. For details, visit http://ift.tt/2fYkHJx;
Customers can opt for an Amazon Fire TV Stick with Alexa Voice Remote included with 1 month pre-paid of any DIRECTV NOW package. For details, visit http://ift.tt/2gPAePN.
Starting tomorrow, LeEco is also offering DIRECTV NOW service with the purchase of LeEco smartphones and TVs. For more information, visit www.LeMall.com.
- 3 months: Le S3 and Le Pro3 ecophones or Super4 X43 Pro ecotv
- 6 months: Super4 X55 or Super4 X65 ecotvs
- 12 months: uMax8 ecotv
Or for a limited time, you can get 1 month of DIRECTV NOW service when you buy a Lenovo laptop with Intel® Core™i3, i5 or i7 processor. For more information, visit www.lenovo.com.
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